Top 10 Markets in Ghana: A Guide for Foreign Brands

Today we will discuss the top 10 markets in ghana. Are you a foreign brand eyeing expansion into new and dynamic markets?

Look no further than Ghana, a country pulsating with economic vitality and rich cultural diversity. As a creative branding and marketing agency founded by a psychotherapist and Marketing professional from Nigeria, our drive has always been to understand not just the market but the mind of the various target demographics encountered. We have run over 27 activation campaigns within the past 5 years in Ghana and this has opened us up to immense value and a recognition of the untapped potential within Ghana’s top markets, each presenting a unique opportunity for international products to make a mark. Let’s delve into the thriving markets, uncovering their net transaction values, primary goods, and optimal times for market activations.

1. Makola Market (Accra):

Net Transaction Value: Significant, driven by fresh produce, textiles, and traditional crafts.

Best Time for Activations: Weekends and festive seasons, capturing a diverse customer base.

Makola Market, a historic trading center in Accra, boasts a robust net transaction value driven by the sale of fresh produce, textiles, and traditional crafts. Market activations thrive during festive seasons and weekends when the foot traffic peaks, offering a prime opportunity for engaging with the diverse customer base.

2. Kaneshie Market Complex (Accra):

Net Transaction Value: Robust across various goods, including clothing and electronics.

Best Time for Activations: Weekends and evenings, when the complex bustles with activity.

The dynamic Kaneshie Market Complex is a key player in the Accra market scene, with a substantial net transaction value across various goods, including clothing and electronics. Market activations are most effective during weekends and evenings when the complex buzzes with activity, attracting a mix of local residents and visitors.

3. Kejetia Market (Kumasi):

Net Transaction Value: Substantial, with a focus on agricultural products and traditional crafts.

Best Time for Activations: Weekdays, especially mornings, attracting traders and shoppers.

As the largest open-air market in West Africa, Kejetia Market commands a significant net transaction value, especially in agricultural products and traditional crafts. Market activations flourish during weekdays, particularly in the mornings, as traders and shoppers flock to this bustling hub.

4. Techiman Central Market (Brong-Ahafo Region):

Net Transaction Value: Considerable, driven by the sale of agricultural goods.

Best Time for Activations: Market days, often on Tuesdays, Fridays, and Saturdays.

Specializing in agricultural goods, Techiman Central Market sustains a considerable net transaction value. Market activations find success during market days, which vary but often occur on Tuesdays, Fridays, and Saturdays, drawing a large crowd interested in fresh produce and other commodities.

5. Bolgatanga Market (Upper East Region):

Net Transaction Value: Influential, specializing in unique handicrafts.

Best Time for Activations: Traditional festivals and weekends, attracting a diverse crowd.

Bolgatanga Market’s net transaction value is driven by the sale of unique handicrafts. Market activations are most impactful during traditional festivals and weekends when locals and tourists alike seek authentic crafts and cultural experiences.

6. Tamale Central Market (Northern Region):

Net Transaction Value: Diverse, with a significant presence in various goods.

Best Time for Activations: Weekdays, especially in the late afternoon and early evening.

With a diverse array of goods, Tamale Central Market maintains a substantial net transaction value. Market activations flourish during weekdays, especially in the late afternoon and early evening, attracting both local residents and traders from neighboring regions.

7. Adum Market (Kumasi):

Net Transaction Value: Notable, focusing on textiles, clothing, and traditional Kente cloth.

Best Time for Activations: Weekends and festive seasons, drawing increased footfall.

Adum Market in Kumasi specializes in textiles, clothing, and traditional Kente cloth, contributing to a significant net transaction value. Market activations are most effective during weekends and festive seasons, when the market sees increased footfall.

8. Tudu Market (Accra):

Net Transaction Value: Substantial, offering a variety of goods, including clothing and electronics.

Best Time for Activations: Weekdays, particularly in the morning and early afternoon.

Tudu Market, located in Accra, offers a diverse range of goods, influencing a notable net transaction value. Market activations are successful during weekdays, particularly in the morning and early afternoon, as shoppers seek a variety of products, including clothing and electronics.

9. Sunyani Central Market (Brong-Ahafo Region):

Net Transaction Value: Significant, driven by the trade of agricultural produce.

Best Time for Activations: Market days, often scheduled on Tuesdays and Fridays.

Catering to the capital of the Brong-Ahafo Region, Sunyani Central Market’s net transaction value is driven by the trade of agricultural produce. Market activations thrive on market days, often scheduled on Tuesdays and Fridays, providing a prime opportunity for engagement.

10. Cape Coast Castle Market (Central Region):

Net Transaction Value: Impactful, with a mix of local products and crafts.

Best Time for Activations: Weekends, drawing tourists exploring historical landmarks.

Adjacent to the historic Cape Coast Castle, this market contributes to the region’s net transaction value with a mix of local products and crafts. Market activations are most impactful during weekends, drawing both tourists and locals exploring the historical landmarks and seeking authentic souvenirs.

Why Ghana?

Economic Vibrancy: The top 10 markets in Ghana are hubs of economic activity, providing a fertile ground for foreign brands to thrive.

Cultural Appeal: The diverse cultural landscape offers a unique market for products that resonate with traditional values.

Strategic Timing: Activating your brand during peak market times ensures maximum exposure and engagement.

Seize the opportunity to introduce your foreign products into the top 10 Markets in Ghana leveraging on our experience. Partner with our brand marketing experts to craft tailored strategies that resonate with the local audience, ensuring a successful market entry. Contact Brand Envoy Africa today to embark on a journey of growth and success in one of West Africa’s most dynamic markets.