Consumers who have purchased a product or service after seeing an influencer use.
Influencers come in many shapes and sizes but when strategically combined, a roster of cost-effective nano influencers can outperform their more expensive counterparts.
Raw numbers can be deceiving. Their follower count may be small but you can rest assured that their engagement rates are as good or better than more expensive influencers. It's all about value and strategically reaching the right audiences..
Having a celebrity influencer in your corner can be a game-changer. Though it can come with a hefty price tag. We are experts at identifying, negotiating and deploying celebrity influencers in a way that meets your budget expectations and exceeds your goals.
YouTube, tik-tok, instagram influencers are dynamic content creators who have built engaged followings through interesting and relatable videos. We work with them to raise brand awareness and credibility through product demos, thought leadership interviews, and channel takeovers
we play 'Moneyball in the influencer marketing game — using data to identify those influencers who are undervalued relative to their reach and impact. Instead of focusing on vanity metrics that don't translate into business results, we track historical campaign performance data such as clicks, app downloads, in-store visits, and conversion rates.
Cost Benefit Analysis
At every level of influencer marketing — including celebrity influencers, macro-influencers, micro-influencers, and nano influencers — we conduct a sophisticated cost-benefit analysis to help you identify influencer opportunities that other agencies can't.lyze how each competitor messages key product benefits and selling points, then dive deep to make your messaging more clear and compelling than the rest.
We also work closely with your legal or compliance departments — or just the founding team if you're a smaller company — to help you define campaign guardrails, limit risk, avoid brand misalignment, and identify potential competitive brand conflicts.
THE RIGHT WAY
INFLUENCER MARKETING TRUTH
We believe that there is no one-size-fits-all influencer. It is always more beneficial (from both a cost and an influence perspective) to leverage ten 1,000 follower profiles than a single 10,000 follower profile. Why? Because spreading your brand across multiple influencers allows you to reach more targeted audiences that are more engaged and susceptible to a purchase.
BRAND ENVOY AFRICA
We combine this multi-tier approach to influencers with our data team to capture personalized market research that powers our creatives. Our in-house designers, copywriters, and campaign strategists create eye-catching assets with an emotion-driven narrative to then be spread across our international influencer network.