Programmatic Advertising

We are a Creative-first
programmatic agency partner

Insights

We’ll gather first and third-party data and transform it into meaningful insight to understand your audience’s needs and where to reach them.

Strategy

Your brand might have multiple target audiences depending on its scope of products and services. To ensure your message is targeted and tailored, we’ll group your target audiences into personas to craft messaging that resonates

Creative-first

Using our creative expertise means you’re in control of your creative from start to finish. We design creative that is on-brand, eye-catching, memorable and most importantly, scroll-stopping.

Optimize

For best results, your campaigns are optimised in real-time and custom bidding algorithms ensure maximum efficiency is achieved against objectives

Report

Our bespoke reporting dashboards provide you with transparent 24/7 access to campaign performance. You can utilise this to keep on top of budget, performance and the impact the activity is having on your wider business goals.

Activate

We are tech-agnostic, choosing the best tech to help you achieve your goals and utilise efficient, data-led algorithms to leverage tech, reduce costs and maximise the return on your media investment.

OUR FORMULA

As a specialist programmatic display agency, we can reach your audience at scale with a powerful technology stack that covers display, video and audio, across multiple advertising networks and a diverse range of ad formats. 

To safeguard your brand, we apply stringent brand safety measures to prevent your ads from being shown in places where you don’t want them to be seen. 

You will have access to the complete range of Impression’s expertise from strategy and planning to creative and programmatic execution. We also work with a holistic cross-channel view, to ensure your programmatic strategy aligns with your wider channel mix.

For transparency, you’ll have access to the demand side platform (DSP) and additional reporting will be available to give insights on performance. We do not add a margin to any technology fees and these are visible to you on the platform. 

The Process

HOW IT WORKS

Programmatic buying involves an auction process known as real-time bidding (RTB) – advertisers bid on inventory and the winning bid achieves the ad placement. It’s a highly efficient form of media buying because you only bid on the inventory that you want to win. 

Demystifying Programmatic Advertising

BREAKING IT DOWN

There are 3 parties involved in the auction process: the sell-side platform (SSP), the demand-side platform (DSP) and the ad exchanger. The SSP allows publishers to sell their inventory to advertisers, while the DSP enables advertisers to purchase this inventory. The ad exchange facilitates the auction by housing the bidding process.

 

2

BREAKING IT DOWN

To illustrate this with an example, imagine that someone has landed on a news website. At that moment, the SSP will start an auction on the webpage for all advertisers who are interested in showing an ad to the consumer, which can be predetermined by a number of targeting factors. The highest bidder will be chosen and their ad will be shown to the user. This process takes about 100 ms.

 

3

STILL BREAKINGIT DOWN

This process is complicated in and of its own right – and making your campaigns perform at their best is even more so. That’s why even some of the largest brands see the wisdom in partnering with programmatic advertising agencies like us.

WE ARE READY TO MOVE
WITH YOUR BRIEF

Case Studies

SECTORS IT WORKED FOR

Pricing

Starter Boost$1,200

  • Start-up Friendly
  • Targeted Webite AD Placements
  • Basic Audience Segmentation
  • Monthly Performance Report

Targeted Growth$2,000

  • All Starter Boost Features
  • Customized Audience Segmentation
  • A/B Testing For AD Creatives
  • Dedicated Account Manager

DominationMost Popular$5,000

  • All Targeted Growth Features
  • Multichannel AD Integration (display, video,social)
  • Dynamic AD Content
  • Realtime Campaign Adjustments
  • New Features Priority Access

Market Alpha$12,000

  • All Domination Features
  • Full-service AD Strategy
  • Machine-learning and Data analytics
  • Weekly Strategy Optimization Meeting

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