Dog Save the King TV Campaign

Dog, save the king: the comedian reprises his impersonation of the monarch for a PetSmart Charities campaign encouraging pet lovers to adopt, not shop.

In a new campaign for PetSmart Charities, comedian Dana Carvey reprises his iconic role on Saturday Night Live as the new King Charles III to implore audiences not to adopt a King Charles Spaniel amid Coronation fever, but instead adopt a shelter dog through PetSmart Charities.

“Shelter dogs are incredibly loving dogs, and they’ll treat you like royalty. Isn’t that right, Linus?” he says in the spot, before exclaiming, “Dog, save the king!”

“With millions of adoptable pets in need of homes, we knew we needed to think big to draw attention to this pressing issue,” PetSmart Charities’ president Aimee Gilbreath said in a statement. “There are few moments bigger than the coronation of a new king, and there is an urgent need for people with big love and a little extra space in their homes to adopt a new best friend.”

The new spot, which debuts across digital and social today, comes just one day before Coronation day, a regalia-heavy celebration that establishes Charles III as King of the United Kingdom. It will be the first such ceremony on British soil in 70 years.

Carvey is known for playing then-Prince Charles in an SNL skit in 1993, in which he decides to become “the tampon in the trousers of the woman [he loves]“ — girlfriend Camilla Parker Bowles — instead of assuming the throne.

The spot was developed by Ryan Reynolds’ creative agency, Maximum Effort.

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