New Milky Way ice cream tub

This is the first time the Milky Way brand has been developed into a tub format and at 90 calories per serving, Milky Way Ice Cream Tub will also be the first HSFF-compliant offering from the Mars ice cream range.

Milky Way is the fourth brand to join the Mars range of ice cream tubs, following on from Mars, Snickers and Maltesers. Michelle Frost, general manager at Mars Chocolate Drinks and Treats said: “Introducing Milky Way Ice Cream Tub to our ice cream portfolio not only offers consumers the trusted taste of one of our most iconic brands, but also provides a lower calorie alternative for those seeking a lighter ice cream treat.”

Milky Way Ice Cream Tub will be available in convenience and wholesale channels from May 2023.