VK launches zero sugar VK & Soda RTD
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Following a successful launch in the on-trade, VK is introducing VK & Soda to the off-trade in a 330ml can format.
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VK has launched a zero sugar, lower calorie range to the off-trade, in a canned format. VK & Soda is a sparkling beverage with two flavours – VK & Soda Berries, and VK & Soda Lime. The 330ml can has 69 calories, fewer than the primary VK range and zero sugar.
Charlie Leaver, head of brand at Global Brands said: “VK & Soda is the pre-mixed drink delivering full flavour and a zesty, crisp taste, with 69 calories in the new 330ml format and zero sugar. Consumers can have the party vibes and fruitiness that come with a VK, with fewer calories than our iconic, No.1 drink for students.”
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