Did you know that asides from our degrees and erudite disposition to eloquent marketing, there are forces to be appeased in every market?
Initiators: Shows initial interest & starts the buying process.
Users: They use your products just because.
Influencers: Convinces other members of the public to buy.
Decision makers: Gives the final purchase approval
Buyers: Owns the budget
Approvers: Someone in the C-suite who gives final, final approval and pushes the initiative on a larger scale
Gatekeepers: They get in the way of a product being approved for purchase