Influencer Marketing
Consumers who have purchased a product or service after seeing an influencer use.
Nano Influencers
Influencers come in many shapes and sizes but when strategically combined, a roster of cost-effective nano influencers can outperform their more expensive counterparts.
Micro Influencer
Raw numbers can be deceiving. Their follower count may be small but you can rest assured that their engagement rates are as good or better than more expensive influencers. It's all about value and strategically reaching the right audiences..
Celebrity Influencer
Having a celebrity influencer in your corner can be a game-changer. Though it can come with a hefty price tag. We are experts at identifying, negotiating and deploying celebrity influencers in a way that meets your budget expectations and exceeds your goals.
Channel Influencers
YouTube, tik-tok, instagram influencers are dynamic content creators who have built engaged followings through interesting and relatable videos. We work with them to raise brand awareness and credibility through product demos, thought leadership interviews, and channel takeovers
OUR FORMULA
Moneyball
we play 'Moneyball in the influencer marketing game — using data to identify those influencers who are undervalued relative to their reach and impact. Instead of focusing on vanity metrics that don't translate into business results, we track historical campaign performance data such as clicks, app downloads, in-store visits, and conversion rates.
Cost Benefit Analysis
At every level of influencer marketing — including celebrity influencers, macro-influencers, micro-influencers, and nano influencers — we conduct a sophisticated cost-benefit analysis to help you identify influencer opportunities that other agencies can't.lyze how each competitor messages key product benefits and selling points, then dive deep to make your messaging more clear and compelling than the rest.
Legal Homework
We also work closely with your legal or compliance departments — or just the founding team if you're a smaller company — to help you define campaign guardrails, limit risk, avoid brand misalignment, and identify potential competitive brand conflicts.
WITH YOUR BRIEF
Our Process
CLIENT ONBOARDING
PortFolio
TECH / HARDWARE - SOFTWARE
Ran an offline retail enlistment drive campaign for brand
FINTECH / SAAS
Onboarded over 4,000 users on the brand app generating over $1.3M
TELECOM / TECH
Worked with the brand as a VAS content provider and created IVR, mobile video and SOD products
SPORTS
Created localized ringback tunes and sold them to MTN Nigeria's subscribers during the MTN/Arsenal FC partnership
HEALTH
Mental Health Practice brand built from scratch
COMPANY / EATERY
A Customer purchase drive to Wimpy's outlet in Durban
MEDIA
Built the brand and created content strategy positioning the company for funding
FOOD COMPANY
Got over 800 customers to a new outlet within a week.