DescriptionA client needed their cryptocurrency exchange to onboard 10,000 Nigerians in 4 Months. We did 17,392 in 3 months utilizing newsletter marketing| influencer marketing press release across Africa | google display ads| social media marketing |event planning| branding
ChallengesNigerians and Africans in general were not particularly onboard the whole crypto idea fully and they would require a level of convincing to register and then fund their trading accounts.
SolutionsA campaign was planned. The campaign had various elements such as; newsletter marketing| press release across africa| google display ads| social media marketing |event planning| branding. We were able to finally create sensitization campaigns with touchpoints that enabled us reach out to the desired demographic across the selected states i.e Abuja, Lagos, Kaduna.
ImpactThe client needed their cryptocurrency exchange to onboard 10,000 Nigerians but we did 17,392.
P.R Articles Created for the Eventhttps://businessday.ng/technology/article/coincola-empowers-nigerians-on-blockchain-in-abuja-kaduna/