DescriptionWe were contracted by a Jamaican company to assist with building their NGO. This involved creating a logo and providing a go-to-market strategy
- At inception, no member of the team had ever been to Jamaica.
- As much “patua” as we thought we knew, there were definitely going to be some issues with the language.
- On the first challenge, We all got a copy of the Jamaican classic “Third World Cop”… and had a movie afternoon at work (Good enough excuse for chilling, even the accountant and admin peeps all crept in claiming they had inputs to make.)
- For the second challenge, we formed a group with members from the client-side and asked as many questions as we could. It helped us arrive at the right verbiage.