{"id":7537,"date":"2024-03-31T14:07:13","date_gmt":"2024-03-31T13:07:13","guid":{"rendered":"https:\/\/brandsenvoy.com\/?p=7537"},"modified":"2024-03-31T14:16:52","modified_gmt":"2024-03-31T13:16:52","slug":"automobili-lamborghini-renews-its-logo-introduces-new-corporate-identity-after-20-years","status":"publish","type":"post","link":"https:\/\/brandsenvoy.com\/blog\/automobili-lamborghini-renews-its-logo-introduces-new-corporate-identity-after-20-years\/","title":{"rendered":"Automobili Lamborghini Renews Its Logo & Introduces New Corporate Identity After 20 Years"},"content":{"rendered":"

After more than two decades of announcing its last update, Automobili Lamborghini has revamped its logo and introduced a new identity which is driven by a new strategy to better reflect the \u2018brave\u2019, \u2018unexpected\u2019 and \u2018authentic\u2019 values of its mission-\u2018Driving Humans Beyond\u2019.<\/h2>\n

After announcing its last update more than two decades back,\u00a0Automobili Lamborghini<\/strong><\/a>\u00a0has introduced a\u00a0new brand identity<\/em>\u00a0and revamped its iconic bull logo. The same will be used on all the company\u2019s official channels.<\/p>\n

This revamp is driven by the automobile major\u2019s new strategy which involves adapting the brand\u2019s visual expression to better reflect the \u201cbrave\u201d, \u201cunexpected\u201d and \u201cauthentic\u201d values of its mission, namely \u201cDriving Humans Beyond\u201d, a concept that translates into the intention to always go beyond the limits, standards and conventions.<\/p>\n

As per the automobile major, the new logo is redefined by a broader\u00a0Lamborghini\u00a0typeface than its predecessor and by colors that are minimal yet bold. Therein, the two colours- black and white are reconfirmed as the primary hues, symbolising the clear identity of the brand and yellow, along with the introduction of gold color, is used as the accent color.<\/p>\n

This revamped version of the logo becomes an integral part of not just the company\u2019s distinctive identity but will also be applied on the brand\u2019s future cars as well.<\/p>\n

In addition, the iconic bull in the center of the logo has undergone a major transformation and it is for the first time that the same will exist individually on the company\u2019s digital touchpoints, separated from the classic shield to lend it even greater prominence.<\/p>\n

That being said, the change will also extend to all manifestations of the brand including the fact that an official\u00a0Automobili Lamborghini typeface<\/strong>\u00a0has been created to echo the unmistakable lines and angularity of the cars, in line with the style and design of the Sant\u2019Agata Bolognese-based company. The same will be used for the company\u2019s communications.<\/p>\n

As per the brand, the redesign also includes a new set of icons, developed in collaboration with Lamborghini Centro Stile, that for the first time will be used and shared uniformly across all the digital touchpoints.<\/p>\n

Moreover, this evolution is part of the brand\u2019s broad transformation process-\u00a0\u2018Direzione Cor Tauri\u2019<\/em>\u00a0which is a strategy that embodies Lamborghini\u2019s new trajectory focused on sustainability and decarbonization, driven by the aim to create a solid pact with the future generations and serve as an inspiration and model for innovation and sustainable progress.<\/p>\n

Keeping the aforementioned transformation process in mind, the\u00a0House of Sant\u2019Agata Bolognese<\/strong>\u00a0is implementing changes that involve not only the cars, but the corporate identity as a whole, and thereby impacting the company\u2019s culture and values, which will also see a new expression in terms of all the visual aspects.<\/p>\n

In a rapidly changing context, Automobili Lamborghini looks to the future with a redesigned logo that embodies innovation and determination. It\u2019s a strategic change that perfectly complements the holistic shift outlined by the Direzione Cor Tauri program, marking a new phase in the company\u2019s positioning.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

After more than two decades of announcing its last update, Automobili Lamborghini has revamped its logo and introduced a new identity which is driven by a new strategy to better reflect the \u2018brave\u2019, \u2018unexpected\u2019 and \u2018authentic\u2019 values of its mission-\u2018Driving Humans Beyond\u2019. After announcing its last update more than two decades back,\u00a0Automobili Lamborghini\u00a0has introduced a\u00a0new […]<\/p>\n","protected":false},"author":1,"featured_media":7542,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,163,176,157],"tags":[268],"class_list":["post-7537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-news","category-campaigns","category-design","category-new-look","tag-automobili-lamborghini-renews-its-logo"],"featured_image_src":{"landsacpe":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2024\/03\/mm-feature-24-750x445.png",750,445,true],"list":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2024\/03\/mm-feature-24-463x348.png",463,348,true],"medium":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2024\/03\/mm-feature-24-300x214.png",300,214,true],"full":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2024\/03\/mm-feature-24.png",750,536,false]},"yoast_head":"\nAutomobili Lamborghini Renews Its Logo & Introduces New Corporate Identity After 20 Years - 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