{"id":6508,"date":"2023-10-06T13:34:43","date_gmt":"2023-10-06T12:34:43","guid":{"rendered":"https:\/\/brandsenvoy.com\/?p=6508"},"modified":"2023-10-06T13:34:43","modified_gmt":"2023-10-06T12:34:43","slug":"johnnie-walker-to-establish-nigerian-entity-as-guinness-stops-sale-of-whisky","status":"publish","type":"post","link":"https:\/\/brandsenvoy.com\/blog\/johnnie-walker-to-establish-nigerian-entity-as-guinness-stops-sale-of-whisky\/","title":{"rendered":"Johnnie Walker to establish Nigerian entity as Guinness stops sale of whisky"},"content":{"rendered":"

Com April 2024, Guinness Nigeria will cease the importation and sale of Johnnie Walker, Baileys and other Diageo products \u2014 a move that will wipe off 6 percent of the Nigerian brewer\u2019s total revenues.<\/p>\n

In a statement released on Thursday to the Nigerian Exchange Limited (NGX), Guinness Nigeria said it will no longer trade in the products because Diageo Plc plans to establish a new, wholly owned spirits-focused business in the Nigerian and African markets.<\/p>\n

\u201cGuinness Nigeria will be better positioned to focus on its core business and its strength in the manufacturing, marketing and distribution of non-alcoholic drinks, beer, RTDs and its locally produced spirits,\u201d the statement reads.<\/p>\n

This may however impact the company\u2019s revenue, as the sale of Johnnie Walker, Baileys and Singleton added N14 billion to Guinness<\/a> Nigeria\u2019s total revenue in the financial year ended June 30, 2023.<\/p>\n

BY OLALEKAN FAKOYEJO<\/p>\n","protected":false},"excerpt":{"rendered":"

Com April 2024, Guinness Nigeria will cease the importation and sale of Johnnie Walker, Baileys and other Diageo products \u2014 a move that will wipe off 6 percent of the Nigerian brewer\u2019s total revenues. In a statement released on Thursday to the Nigerian Exchange Limited (NGX), Guinness Nigeria said it will no longer trade in […]<\/p>\n","protected":false},"author":1,"featured_media":6509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,175],"tags":[229,231,232,230],"class_list":["post-6508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-news","category-drinks","tag-diageo","tag-guinness","tag-guinness-stops-sale-of-whisky","tag-johnnie-walker"],"featured_image_src":{"landsacpe":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/10\/Johnnie-walker-1000x445.webp",1000,445,true],"list":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/10\/Johnnie-walker-463x348.webp",463,348,true],"medium":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/10\/Johnnie-walker-235x300.webp",235,300,true],"full":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/10\/Johnnie-walker.webp",1000,1278,false]},"yoast_head":"\nJohnnie Walker to establish Nigerian entity as Guinness stops sale of whisky - 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