{"id":6489,"date":"2023-09-09T07:54:24","date_gmt":"2023-09-09T06:54:24","guid":{"rendered":"https:\/\/brandsenvoy.com\/?p=6489"},"modified":"2023-09-09T07:54:24","modified_gmt":"2023-09-09T06:54:24","slug":"coke-transforms-qr-codes-into-art-to-drive-ooh-engagement","status":"publish","type":"post","link":"https:\/\/brandsenvoy.com\/blog\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement\/","title":{"rendered":"Coke transforms QR codes into art to drive OOH engagement"},"content":{"rendered":"<div class=\"first-page-pdf\">\n<div class=\"article-title-wrapper\">\n<h3>The illustrative, AI-powered codes are an extension of the Coke Studio global music platform, which the marketer\u00a0has cited as a highlight of its work with WPP.<\/h3>\n<\/div>\n<div class=\"byline\">\n<div class=\"article-byline\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"article-large-12 columns article-wrapper\">\n<div class=\"print-wrapper\">\n<div class=\" large medium article-body\">\n<ul>\n<li>Coca-Cola debuted illustrative QR codes as part of it Coke Studio global music platform, per details shared with Marketing Dive. Coke says it is one of the first brands globally to leverage the unique QR codes in a marketing campaign.<\/li>\n<li>The codes were crafted by creative technologist and artist Troy Ni with Stable Diffusion and ControlNet technology that uses artificial intelligence <a href=\"https:\/\/brandsenvoy.com\/colgate-marches-on-with-ai-infused-product-innovation\/\">(AI)<\/a> to allow for a more artistic QR code than previously available.<\/li>\n<li>Created in partnership with WPP Open X, the codes debuted on out-of-home displays within movie theaters, stadiums and theme parks across the U.S.\u00a0in August and are tied to Coke Studio\u2019s latest song and video.<\/li>\n<\/ul>\n<div class=\"hybrid-ad-wrapper hide-small show-large\">\n<div class=\"hybrid-ad-inner-wrapper\">\n<div class=\"hide-small show-large\">\n<div data-container-ad-unit-id=\"\/21662595662\/marketingdive\/marketingdivehybrid2-desktop\">\n<div class=\"row native-ad-studio-id studioid-responsive-ad native-ad\">\n<div class=\"graphic\">Coca-Cola\u2019s latest campaign around its Coke Studio music platform looks to boost out-of-home engagement with QR codes that are intended to be more aesthetically attractive and interactive than the traditional black-and-white grids. Creative technologist and artist Troy Ni in June began sharing illustrative QR codes on Reddit, inspiring other artists and creators to experiment with unique QR codes. Ni utilized Stable Diffusion and ControlNet technology that uses AI to, demonstrating another way that the buzzy tech is affecting art and advertising.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Each of the five illustrative QR codes in the campaign ties to a different moment in video for \u201cBe Who You Are (Real Magic),\u201d the song recorded as part of the\u00a0<a href=\"https:\/\/www.coca-colacompany.com\/media-center\/coke-studio-2023-showcases-power-of-creative-collisions\">latest season of Coke Studio<\/a>\u00a0by Jon Batiste and featuring artists NewJeans, J.I.D, Camilo and Cat Burns. Consumers who scan the QR codes at movie theaters, stadiums and theme parks can view the video created for the campaign.<\/p>\n<figure class=\"inside_story\">\n<div class=\"figure_content\">\n<div><a href=\"https:\/\/brandsenvoy.com\/?attachment_id=6492\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6492\" src=\"https:\/\/brandsenvoy.com\/wp-content\/uploads\/2023\/09\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement.jpg\" width=\"1280\" height=\"250\" alt=\"Coke transforms QR codes into art to drive OOH engagement\" title=\"Coke transforms QR codes into art to drive OOH engagement\" srcset=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/09\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement.jpg 1280w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/09\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement-1024x200.jpg 1024w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/09\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement-768x150.jpg 768w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/09\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement-640x125.jpg 640w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/09\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement-400x78.jpg 400w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/09\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement-600x117.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/div>\n<\/div><figcaption class=\"inside_story_caption\">\n<div class=\"caption_text\">Five illustrative QR codes created for the latest campaign around Coke Studio<\/div>\n<div class=\"source_text\">Courtesy of Coca-Cola<\/div>\n<div class=\"clearfix\"><\/div>\n<\/figcaption><\/figure>\n<p>Coca-Cola in its first-quarter earnings\u00a0called out Coke Studio as a highlight\u00a0of its work with global marketing network partner WPP. The latest season of the music program at the time had drawn over 1 billion streams and is now an always-on program in 30 markets after being initially launched in Pakistan in 2008 before a global expansion in May 2022.<\/p>\n<p>The QR code campaign is the marketer\u2019s latest expansion of the Coke Studio program. Coca-Cola in July launched an\u00a0immersive effort powered by generative AI\u00a0that gives music festival-goers in the U.S. the chance to craft original music experiences.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The illustrative, AI-powered codes are an extension of the Coke Studio global music platform, which the marketer\u00a0has cited as a highlight of its work with WPP. Coca-Cola debuted illustrative QR codes as part of it Coke Studio global music platform, per details shared with Marketing Dive. Coke says it is one of the first brands [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6492,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,163,175,168],"tags":[],"class_list":["post-6489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-news","category-campaigns","category-drinks","category-innovations"],"featured_image_src":{"landsacpe":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/09\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement-1140x250.jpg",1140,250,true],"list":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/09\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement-463x250.jpg",463,250,true],"medium":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/09\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement-300x59.jpg",300,59,true],"full":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/09\/coke-transforms-qr-codes-into-art-to-drive-ooh-engagement.jpg",1280,250,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.2) - 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