{"id":6442,"date":"2023-07-24T07:33:44","date_gmt":"2023-07-24T06:33:44","guid":{"rendered":"https:\/\/brandsenvoy.com\/?p=6442"},"modified":"2023-07-24T07:33:44","modified_gmt":"2023-07-24T06:33:44","slug":"kraft-heinzs-claussen-pickles-enters-beverages-category","status":"publish","type":"post","link":"https:\/\/brandsenvoy.com\/blog\/kraft-heinzs-claussen-pickles-enters-beverages-category\/","title":{"rendered":"Kraft Heinz&#8217;s Claussen Pickles Enters Beverages Category"},"content":{"rendered":"<div class=\"field-item\">\n<div class=\"image-caption image-caption--image-text image-caption--centered image-caption--large de-content-small clearfix\">\n<div class=\"image-caption__text\">\n<div class=\"field-wrapper field field-paragraph--field-text-area field-name-field-text-area field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\">\n<p>Kraft Heinz Company, is entering the beverage category through a new partnering with the Spritz Society to launch a pickle-flavored cocktail with it&#8217;s Claussen Pickles.<\/p>\n<p>Pickles are everywhere at the moment. From pickle chips and pickle cotton candy to hot pickle-eating<a href=\"https:\/\/www.menshealth.com\/uk\/nutrition\/a44034962\/hot-pickle-challenge\/\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"[&quot;60b666ef4b4ff95972462b95&quot;]\"><u>\u00a0TikTok challenges<\/u><\/a>\u00a0and\u00a0pickle ice cream, it\u2019s safe to say that the humble gherkin has captured the attention and taste buds of many, becoming a trending sensation in a multitude of permutations.<\/p>\n<p>This particular pickle product innovation had unexpected beginnings. On April Fools&#8217; Day 2022, the Spritz Society jokingly rolled out a pickle flavor as a prank, expecting little more than a few laughs.<\/p>\n<p>&nbsp;<\/p>\n<p>However, the <a href=\"https:\/\/brandsenvoy.com\/branding\/\">brand<\/a> says, the new flavor received an overwhelmingly positive reception and led to an unexpected uptick in demand from its customer base \u2014 including \u201calmost daily\u201d requests for the cocktail, according to\u00a0Ben Soffer, founder and CEO of the Spritz Society. In fact, the Spritz Society states that consumer insights and inputs gathered from its \u201ccommunity\u201d was instrumental in deciding to take the new product more seriously.<\/p>\n<p>As a result, a year later, the Spritz Society called on Claussen and, together, hatched a plan to roll-out a pickle-infused sparkling wine cocktail.<\/p>\n<p>Lizzy Goodman, brand manager of Claussen at the Kraft Heinz Company noted that this would be the first time entering the beverage space in the pickle company&#8217;s 150-year history.<\/p>\n<p>The beverage went on sale today, July 18, and will be available for purchase exclusively online.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field-item\">\n<section class=\"card-list de-content-inner\">\n<div class=\"card-list__heading card-list__heading--topic-content\">\n<div class=\"card-list__block-header\"><strong>Original Article: Maia Jenkins<\/strong><\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kraft Heinz Company, is entering the beverage category through a new partnering with the Spritz Society to launch a pickle-flavored cocktail with it&#8217;s Claussen Pickles. Pickles are everywhere at the moment. From pickle chips and pickle cotton candy to hot pickle-eating\u00a0TikTok challenges\u00a0and\u00a0pickle ice cream, it\u2019s safe to say that the humble gherkin has captured the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6443,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,163,168],"tags":[],"class_list":["post-6442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-news","category-campaigns","category-innovations"],"featured_image_src":{"landsacpe":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/l-intro-1689702949-1140x445.jpg",1140,445,true],"list":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/l-intro-1689702949-463x348.jpg",463,348,true],"medium":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/l-intro-1689702949-300x169.jpg",300,169,true],"full":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/l-intro-1689702949.jpg",1600,900,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.2) - 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