{"id":6439,"date":"2023-07-24T07:16:00","date_gmt":"2023-07-24T06:16:00","guid":{"rendered":"https:\/\/brandsenvoy.com\/?p=6439"},"modified":"2023-07-24T07:16:00","modified_gmt":"2023-07-24T06:16:00","slug":"coca-cola-accelerates-reusable-packaging-pilots","status":"publish","type":"post","link":"https:\/\/brandsenvoy.com\/blog\/coca-cola-accelerates-reusable-packaging-pilots\/","title":{"rendered":"Coca-Cola Accelerates Reusable Packaging Pilots"},"content":{"rendered":"
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In recent times, Coca-Cola Accelerates Reusable Packaging Pilots in North America, including one that replaces single-use cups with reusable ones at large venues.<\/p>\n

In early 2022, Coca-Cola announced its World Without Waste global sustainable packaging strategy, in which it aims to serve 25% of its global product volume in reusable packaging by 2030. This includes returnable bottles and refillable cups for fountain dispensers.<\/p>\n

In regions where reuse infrastructures and supply chains have already been established \u2013 for example, Africa, Latin America, and Europe \u2013 returnable glass and plastic bottles are highlighted as a \u2018top priority\u2019. However, it is reported that dispensed drinks are more common in North America, which would make refillable vessels and cups a more efficient path towards reducing single-use waste and overconsumption of new materials.<\/p>\n

\"Coca-Cola<\/p>\n

r.Cup<\/a> offers end-to-end reusable cup solutions for large-scale events, festivals, cinemas, and sports and entertainment venues. Its partnership with Coca-Cola is intended to scale up its turnkey platform in Los Angeles, San Francisco, Seattle, Denver, and Washington D.C.<\/p>\n

The company delivers durable polypropylene cups, which are thought to provide consumers with a \u2018more premium drinking experience\u2019, directly to a site. r.Cup collects them again after use, then washes, sanitises, inspects, and repackages them for reuse. Through this process, it is claimed that the cups can be used hundreds of times, then upcycled at end-of-life.<\/p>\n

Collection bins, staff training, signage, and social media content are also provided by the start-up. Customers are reportedly able to use its r.Turn technology to monitor deliveries, manage inventories, and track their environmental impact.<\/p>\n

Already, the partnership between Coca-Cola and r.Cup has led to a further partnership with a prominent venue operator in Washington D.C., and two cinemas in Seattle have apparently implemented the r.Cup programme.<\/p>\n

As it expands into new cities, the system is set to create \u2018dozens\u2019 of new jobs for second-chance workers and military veterans via the opening of new wash facilities later this year. A percentage of profits are set to be donated to local non-profits that focus on overcoming the packaging waste crisis.<\/p>\n

\u201cWe are working across our supply chain to reduce our environmental impact and ensure all of our packaging has value in the circular economy,\u201d said Anton van Zyl, d irector of Sustainable Packaging Strategy, Coca\u2011Cola North America. \u201cWe\u2019re growing reusable cup programs in partnership with our foodservice and on-premise customers. Partnering with innovators like r.Cup is one such example where through pilots we are experimenting, learning and expanding the options for our consumers to enjoy our beverages in reusable packaging.\u201d<\/p>\n

\u201cOur mission is to build a movement \u2013 and ultimately an infrastructure \u2013 to support the reuse economy while creating a broader economic impact in the community,\u201d added Michael Martin, r.Cup founder and CEO, adding that every element of the closed-loop model is designed to drive operational efficiencies for concessionaires. \u201cOffering reusable cups is a small way we can all make a big dent in the packaging waste challenge.\u201d<\/p>\n

Other partnerships include Coca-Cola\u2019s collaboration with\u00a0Validfill<\/a>\u00a0to launch reusable cups with microchip and QR-enabled technologies for Coca-Cola Freestyle machines at theme parks, university campuses, and cruise ships. Its work with\u00a0A&W Canada<\/a>\u00a0has also given rise to an exchangeable cup programme, while the company is also aiming to encourage foodservice customers to adopt reusable fountain cups wherever appropriate in its work with\u00a0Reuse Seattle<\/a>.<\/p>\n

Coca-Cola also states its commitment to the\u00a0NextGen Consortium<\/a>, which seeks to drive the circularity of cups and other foodservice packaging.<\/p>\n

In the Scottish Highlands, environmental charity\u00a0Keep Scotland Beautiful<\/a>\u00a0is launching a\u00a0pilot scheme<\/a>\u00a0seeking to push for the adoption of reusable cups over single-use options.<\/p>\n

McDonald\u2019s<\/a>\u00a0has also been paying attention to reusable solutions. Its French chains recently went viral on Twitter for its\u00a0reusable packaging<\/a> initiatives, although the company\u2019s director of Market Sustainability in Europe, Floor Uitterhoeve, warned Packaging Europe about its associated downsides \u2013 for example, increased plastic use and the potential that the packaging may not be returned.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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In recent times, Coca-Cola Accelerates Reusable Packaging Pilots in North America, including one that replaces single-use cups with reusable ones at large venues. In early 2022, Coca-Cola announced its World Without Waste global sustainable packaging strategy, in which it aims to serve 25% of its global product volume in reusable packaging by 2030. This includes […]<\/p>\n","protected":false},"author":2,"featured_media":6440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157,217],"tags":[],"class_list":["post-6439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-look","category-packaging"],"featured_image_src":{"landsacpe":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/foodtechbiz_2022-02_3c6aa107-41c5-4b81-a328-bd4565449d65_saxsaxas.webp",1040,417,false],"list":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/foodtechbiz_2022-02_3c6aa107-41c5-4b81-a328-bd4565449d65_saxsaxas-463x348.webp",463,348,true],"medium":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/foodtechbiz_2022-02_3c6aa107-41c5-4b81-a328-bd4565449d65_saxsaxas-300x120.webp",300,120,true],"full":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/foodtechbiz_2022-02_3c6aa107-41c5-4b81-a328-bd4565449d65_saxsaxas.webp",1040,417,false]},"yoast_head":"\nCoca-Cola Accelerates Reusable Packaging Pilots - 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