{"id":6430,"date":"2023-07-17T06:16:57","date_gmt":"2023-07-17T05:16:57","guid":{"rendered":"https:\/\/brandsenvoy.com\/?p=6430"},"modified":"2023-07-17T06:19:24","modified_gmt":"2023-07-17T05:19:24","slug":"mars-acquires-kevins-natural-foods","status":"publish","type":"post","link":"https:\/\/brandsenvoy.com\/blog\/mars-acquires-kevins-natural-foods\/","title":{"rendered":"Mars Acquires Kevin\u2019s Natural Foods"},"content":{"rendered":"<p>Mars has entered an agreement to purchase Kevin\u2019s Natural Foods \u2013 a ready-to-eat food maker specializing in clean eating, Paleo options and healthy sauces.<\/p>\n<p>The financial terms of the deal were not disclosed, but the acquisition is expected to close in the third quarter of 2023. Under the terms of the agreement, Kevin\u2019s will act as a standalone brand under Mars\u2019 food &amp; nutrition unit, reporting to its president, Shaid Shah.<\/p>\n<p>Founded in 2019, Kevin\u2019s has experienced rapid growth over the last four years and is now sold at 17,000 retail locations across the U.S., with products also available in\u00a0Canada, Mexico, and the UK.<\/p>\n<p>For Mars\u2019 part, the decision aligns with the company\u2019s long-term vision to build a suite of \u201cbetter for you\u201d food brands. The company counts other healthy meal and product providers\u00a0Seeds of Change and Foodspring in its portfolio, and\u00a0Shaid Shah described Kevin\u2019s Natural Foods as \u201ca business whose mission fits squarely with our purpose.\u201d<\/p>\n<p>&#8220;We look forward to drawing on our experience of nurturing and scaling founder-led brands to help bring their products to even more people,&#8221; Shah added.<\/p>\n<p>The food and beverage sector has seen a number of acquisitions and signs of positive movement from some of the industry\u2019s biggest players. Most recently, Unilever announced its acquisition of the frozen yogurt brand\u00a0<u>Yasso<\/u>, while back in November,\u00a0<u>Nestle<\/u>\u00a0purchased\u00a0Seattle\u2019s Best Coffee from Starbucks.<\/p>\n<p>Written by Maia Jenkins<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mars has entered an agreement to purchase Kevin\u2019s Natural Foods \u2013 a ready-to-eat food maker specializing in clean eating, Paleo options and healthy sauces. The financial terms of the deal were not disclosed, but the acquisition is expected to close in the third quarter of 2023. Under the terms of the agreement, Kevin\u2019s will act [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,216],"tags":[],"class_list":["post-6430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-news","category-mergers-acquisitions"],"featured_image_src":{"landsacpe":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/Mars_OG-1140x445.jpg",1140,445,true],"list":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/Mars_OG-463x348.jpg",463,348,true],"medium":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/Mars_OG-300x157.jpg",300,157,true],"full":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/Mars_OG.jpg",1200,628,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mars Acquires Kevin\u2019s Natural Foods - Brand Envoy Africa<\/title>\n<meta name=\"description\" content=\"Mars has entered an agreement to purchase Kevin\u2019s Natural Foods \u2013 a ready-to-eat food maker specializing in clean eating and Paleo options\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandsenvoy.com\/blog\/mars-acquires-kevins-natural-foods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mars Acquires Kevin\u2019s Natural Foods\" \/>\n<meta property=\"og:description\" content=\"Mars has entered an agreement to purchase Kevin\u2019s Natural Foods \u2013 a ready-to-eat food maker specializing in clean eating and Paleo options\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsenvoy.com\/blog\/mars-acquires-kevins-natural-foods\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Envoy Africa\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-17T05:16:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-17T05:19:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/07\/Mars_OG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jade Ik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jade Ik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/mars-acquires-kevins-natural-foods\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/mars-acquires-kevins-natural-foods\\\/\"},\"author\":{\"name\":\"Jade Ik\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/#\\\/schema\\\/person\\\/9a0b6651fbaf85c8ce62b01c4ff0a3b0\"},\"headline\":\"Mars Acquires Kevin\u2019s Natural Foods\",\"datePublished\":\"2023-07-17T05:16:57+00:00\",\"dateModified\":\"2023-07-17T05:19:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/mars-acquires-kevins-natural-foods\\\/\"},\"wordCount\":245,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/mars-acquires-kevins-natural-foods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Mars_OG.jpg\",\"articleSection\":[\"Brand News\",\"Mergers &amp; 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