{"id":6088,"date":"2023-06-06T09:57:34","date_gmt":"2023-06-06T08:57:34","guid":{"rendered":"https:\/\/brandsenvoy.com\/?p=6088"},"modified":"2023-06-06T09:59:04","modified_gmt":"2023-06-06T08:59:04","slug":"colgate-marches-on-with-ai-infused-product-innovation","status":"publish","type":"post","link":"https:\/\/brandsenvoy.com\/blog\/colgate-marches-on-with-ai-infused-product-innovation\/","title":{"rendered":"Colgate Marches On With AI-Infused Product Innovation"},"content":{"rendered":"<div class=\"image-caption__image-content image-caption__image-content--right\">\n<div class=\"image-caption__image\">\n<div class=\"field-wrapper field field-paragraph--field-image-media field-name-field-image-media field-type-entity-reference field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\">\n<article>\n<div class=\"field-wrapper field field-media--field-media-image field-name-field-media-image field-type-image field-label-visually_hidden\">\n<div class=\"field-label visually-hidden\"><\/div>\n<div class=\"field-items\">\n<div class=\"field-item\"><a href=\"https:\/\/brandsenvoy.com\/colgate-marches-on-with-ai-infused-product-innovation\/unnamed-file-6\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6090\" src=\"https:\/\/brandsenvoy.com\/wp-content\/uploads\/2023\/06\/unnamed-file.jpeg\" width=\"480\" height=\"270\" srcset=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/06\/unnamed-file.jpeg 480w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/06\/unnamed-file-400x225.jpeg 400w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"image-caption__text\">\n<div class=\"field-wrapper field field-paragraph--field-text-area field-name-field-text-area field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item\">\n<p>Colgate-Palmolive, no stranger to\u00a0<u>AI-enabled oral care<\/u>, is leveraging artificial intelligence and augmented reality as part of a new tooth-whitening experience.<\/p>\n<p>The company has partnered with Perfect Corp. for a tooth-whitening algorithm and developed an AR experience in which consumers can use their smartphones to visualize what their smile would look like after using the\u00a0Colgate-brand Optic White Overnight Teeth Whitening Pen for two weeks.<\/p>\n<p>The company said the innovation marks the first of many to come from this partnership, and it\u2019s intended to make its whitening products more easily accessible.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThe AR tool simulates results to help people make decisions as they shop online,\u201d added Bill Van De Graaf, Colgate VP marketing, North America, \u201cand is another important milestone in Colgate\u2019s vision to be the leader in teeth whitening, evolving and improving how people discover and buy our products online.\u201d<\/p>\n<p>The simulation is available on\u00a0<a href=\"https:\/\/www.colgate.com\/en-us\/whitening-hub\/products\/colgate-optic-white-overnight-teeth-whitening-pen\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"[&quot;60b666ef4b4ff95972462b95&quot;]\"><u>Colgate\u2019s website<\/u><\/a>\u00a0and through QR codes that will be displayed on pack \u2014 further enabling consumers to engage with the tool at the point of sale. Colgate expects the tactic to lead to a more satisfying consumer journey, as well as a more profitable online and in-store retail solution for the brand.<\/p>\n<p>Perfect Corp. has teamed with a number of beauty brands for AR-powered try-on experiences, including\u00a0<u>Coty<\/u>\u00a0and\u00a0<u>Mineral Fusion<\/u>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Colgate-Palmolive, no stranger to\u00a0AI-enabled oral care, is leveraging artificial intelligence and augmented reality as part of a new tooth-whitening experience. The company has partnered with Perfect Corp. for a tooth-whitening algorithm and developed an AR experience in which consumers can use their smartphones to visualize what their smile would look like after using the\u00a0Colgate-brand Optic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177,167,168,161],"tags":[],"class_list":["post-6088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-brand-news","category-innovations","category-trends"],"featured_image_src":{"landsacpe":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/06\/unnamed-file.jpeg",480,270,false],"list":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/06\/unnamed-file-463x270.jpeg",463,270,true],"medium":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/06\/unnamed-file-300x169.jpeg",300,169,true],"full":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/06\/unnamed-file.jpeg",480,270,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Colgate Marches On With AI-Infused Product Innovation - Brand Envoy Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandsenvoy.com\/blog\/colgate-marches-on-with-ai-infused-product-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colgate Marches On With AI-Infused Product Innovation\" \/>\n<meta property=\"og:description\" content=\"Colgate-Palmolive, no stranger to\u00a0AI-enabled oral care, is leveraging artificial intelligence and augmented reality as part of a new tooth-whitening experience. 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