{"id":4028,"date":"2023-05-07T07:54:55","date_gmt":"2023-05-07T07:54:55","guid":{"rendered":"https:\/\/www.brandsenvoy.com\/?p=4028"},"modified":"2023-05-23T22:53:11","modified_gmt":"2023-05-23T21:53:11","slug":"kellogg-debuts-icee-cereal","status":"publish","type":"post","link":"https:\/\/brandsenvoy.com\/blog\/kellogg-debuts-icee-cereal\/","title":{"rendered":"Kellogg debuts Icee cereal"},"content":{"rendered":"

The Icee Co., a subsidiary of J&J Snack Foods Corp., is partnering with Kellogg Co. for the first time to launch Kellogg\u2019s Icee Cereal.<\/p>\n

According to the companies, the cereal is inspired by Icee\u2019s cherry and blue raspberry flavors and uses an innovative ingredient that cools consumers\u2019 mouths as they eat. The process, the companies claim, imitates \u201cthat familiar and refreshing first sip of an Icee.\u201d<\/p>\n

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\u201cConsumers today say they want to feel like a kid again, and there\u2019s no better way to \u2018Let the Kid Out\u2019 than digging into a bowl of Icee branded cereal,\u201d said Natalie Peterson, vice president of marketing at The Icee Co. \u201cThis fun combination is just right for anyone who wants to feel like a kid.\u201d<\/p>\n

Laura Newman, senior director of brand marketing at Battle Creek, Mich.-based Kellogg, said the company is excited about the company\u2019s first collaboration with Icee, which she said will deliver \u201ca \u2018cool\u2019 and delicious new cereal to excite your senses.\u201d<\/p>\n

\u201cNothing helps beat the heat like a cold, refreshing Icee, and now fans can discover all the fun of Icee at the breakfast table just in time for summer,\u201d Ms. Newman said.<\/p>\n

Kellogg\u2019s Icee Cereal is available at retailers nationwide beginning in April, for a suggested retail price of $5.29 for an 8.3-oz box and $6.49 for a 13.2-oz box.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Icee Co., a subsidiary of J&J Snack Foods Corp., is partnering with Kellogg Co. for the first time to launch Kellogg\u2019s Icee Cereal. According to the companies, the cereal is inspired by Icee\u2019s cherry and blue raspberry flavors and uses an innovative ingredient that cools consumers\u2019 mouths as they eat. The process, the companies […]<\/p>\n","protected":false},"author":1,"featured_media":5964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,163],"tags":[],"class_list":["post-4028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-news","category-campaigns"],"featured_image_src":{"landsacpe":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/download.jpg",300,168,false],"list":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/download.jpg",300,168,false],"medium":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/download.jpg",300,168,false],"full":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/download.jpg",300,168,false]},"yoast_head":"\nKellogg debuts Icee cereal - Brand Envoy Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandsenvoy.com\/blog\/kellogg-debuts-icee-cereal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kellogg debuts Icee cereal\" \/>\n<meta property=\"og:description\" content=\"The Icee Co., a subsidiary of J&J Snack Foods Corp., is partnering with Kellogg Co. for the first time to launch Kellogg\u2019s Icee Cereal. 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