{"id":4021,"date":"2023-05-07T07:09:07","date_gmt":"2023-05-07T07:09:07","guid":{"rendered":"https:\/\/www.brandsenvoy.com\/?p=4021"},"modified":"2023-05-23T23:01:04","modified_gmt":"2023-05-23T22:01:04","slug":"burger-king-reclaiming-flame","status":"publish","type":"post","link":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/","title":{"rendered":"Is Burger King reclaiming the flame ?"},"content":{"rendered":"<div class=\"page-articles-show__meta-container\">\n<section class=\"social-share\">\n<div class=\"social-share__email\"><\/div>\n<div class=\"social-share__print\"><span style=\"letter-spacing: 0px;\">Efforts to accelerate sales growth and drive franchise profitability at Burger King restaurants in the United States are beginning to take hold, said executives at parent company Restaurant Brands International, Inc.<\/span><\/div>\n<\/section>\n<\/div>\n<div class=\"page-articles-show__content\">\n<div class=\"body gsd-paywall article-body\">\n<p>This past September, the company began investing in advertising, remodels and relocations, restaurant technology, kitchen equipment and building enhancements as part of its Reclaim the Flame plan for Burger King. In the recent quarter, value deals, growth in digital sales and benefits from strategic pricing drove comparable sales up 8.7% year-over-year and system-wide sales up 8.1%, said Joshua Kobza, chief executive officer.<\/p>\n<div class=\"ad-default\">\n<div id=\"div-gpt-ad-inlinemedrec\" class=\"gpt-ad\" data-google-query-id=\"CJeB59fO4v4CFTixJwIdIegIBg\">\n<div id=\"google_ads_iframe_\/21831842652\/foodbusiness_3__container__\"><\/div>\n<\/div>\n<\/div>\n<p>\u201cTraffic was modestly negative for the quarter, and we are very focused on moving the traffic to the positive category over the course of the year,\u201d Mr. Kobza said during a May 2 conference call to discuss first-quarter earnings. \u201cI think what\u2019s encouraging to us is that we are seeing sequential improvements. The traffic was more negative in Q4 and got a little bit better in Q1. And we\u2019re seeing a stabilization in sort of our monthly traffic levels, which is very encouraging to us. I think the team is highly focused on growing traffic as we move through the remainder of this year. I think we\u2019re expecting to see some moderation in pricing increases. We\u2019re focused a lot on operations. That\u2019s going to be kind of a big driver of improvements in traffic.\u201d<\/p>\n<p>The company expects to close a total of 300 to 400 Burger King restaurants in the United States this year, Mr. Kobza said, adding, \u201cthough I would emphasize that there is a fair degree of uncertainty regarding exact numbers, and this will depend to some extent on the pace of recovery in the business, which we\u2019ve already begun to see.\u201d<\/p>\n<p>\u201cCertainly, the team\u2019s goal is to improve the overall health of the system, which we\u2019re already seeing with improved top-line sales and restaurant profitability,\u201d he said. \u201cOne of the most important factors is the willingness of our franchisees who have troubled restaurants to work with us and commit to implementing the changes necessary. If they can\u2019t, we have operators ready to step in and do what\u2019s required. I do expect a bit more short-term noise as we transition some portfolios into the hands of top local operators, but I think we are moving in the right direction to improve our foundation for the long term.\u201d<\/p>\n<p>Restaurant Brands net income for the first quarter ended March 31 was $277 million, equal to 61\u00a2 per share on the common stock, up 2.6% from $270 million, or 59\u00a2, in the prior-year period. The increase was driven by increases in segment income across all of the company\u2019s segments, a decrease in income tax expense and a favorable change from the impact of equity method investments, which were partially offset by unfavorable foreign currency exchange movements, a charge from other operating expenses, an increase in share-based compensation and non-cash incentive compensation expense, an increase in Firehouse Subs transaction costs and an increase in interest expense.<\/p>\n<p>Revenues totaled $1.59 billion, up 9.7% from $1.45 billion.<\/p>\n<p>Consolidated comparable sales increased 10%, with system-wide sales up 15% year-over-year, and net restaurant growth was 4.2%.<\/p>\n<p>\u201cWe delivered strong comparable sales in our home markets, including 15.5% growth at Tim Hortons Canada and 8.7% at Burger King US, in addition to 12.3% in our Burger King international business,\u201d Mr. Kobza said. \u201cPopeyes US grew 3.4%, and Firehouse US was up 6.7% for the quarter. Importantly, our top-line results, coupled with moderation in overall cost inflation, helped drive improvements in restaurant level profitability this quarter.\u201d<\/p>\n<p>The increase in comparable sales at Tim Hortons Canada was driven by higher traffic, which benefited from improved consumer mobility and new food offerings, including loaded bowls and wraps.<\/p>\n<p>The Burger King international business grew system-wide sales by 19%, adding more than $400 million of incremental sales year-over-year, Mr. Kobza said.<\/p>\n<p>\u201cThese results were driven by a 5.2% net unit growth and a healthy balance of traffic and check, resulting in comparable sales of 12.3%,\u201d he said. \u201cThis quarter, we saw a good performance in some of our largest markets like France, Germany, Spain and Australia as well as some sales recovery in China following the easing of COVID restrictions. Digital ordering has fundamentally changed the business over the years and will continue to be a major driver of growth for the next several years.\u201d<\/p>\n<p>Popeyes had system-wide sales growth of 9.1% and year-over-year improvements in restaurant-level profitability. A limited-time offering of ghost pepper wings in January drove higher average check and traffic, drawing younger consumers, Mr. Kobza said.<\/p>\n<p>\u201cGiven the product success, wings are now back on the menu as a permanent item, and you can expect to see more innovation from us in this fast-growing category,\u201d he said.<\/p>\n<p>Firehouse Subs had comparable sales growth of 6.1% and net unit growth of 2.3%, which led to a 7.5% improvement in year-over-year system-wide sales.<\/p>\n<p>Shares of Restaurant Brands International trading on the New York Stock Exchange closed May 2 at $72.14, up 2.2% from the day before.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Efforts to accelerate sales growth and drive franchise profitability at Burger King restaurants in the United States are beginning to take hold, said executives at parent company Restaurant Brands International, Inc. This past September, the company began investing in advertising, remodels and relocations, restaurant technology, kitchen equipment and building enhancements as part of its Reclaim [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,170],"tags":[173],"class_list":["post-4021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-news","category-food","tag-burger-king"],"featured_image_src":{"landsacpe":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/images-1.jpg",310,163,false],"list":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/images-1.jpg",310,163,false],"medium":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/images-1-300x158.jpg",300,158,true],"full":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/images-1.jpg",310,163,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is Burger King reclaiming the flame ? - Brand Envoy Africa<\/title>\n<meta name=\"description\" content=\"Acceleration of sales growth and drive franchise profitability at Burger King restaurants in the US are starting to take hold.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Burger King reclaiming the flame ?\" \/>\n<meta property=\"og:description\" content=\"Acceleration of sales growth and drive franchise profitability at Burger King restaurants in the US are starting to take hold.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Envoy Africa\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-07T07:09:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-23T22:01:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/images-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"310\" \/>\n\t<meta property=\"og:image:height\" content=\"163\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/#\\\/schema\\\/person\\\/a32df4bd1740fc7ee5ddcfec3847dd62\"},\"headline\":\"Is Burger King reclaiming the flame ?\",\"datePublished\":\"2023-05-07T07:09:07+00:00\",\"dateModified\":\"2023-05-23T22:01:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/\"},\"wordCount\":822,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/images-1.jpg\",\"keywords\":[\"burger king\"],\"articleSection\":[\"Brand News\",\"Food\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/\",\"url\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/\",\"name\":\"Is Burger King reclaiming the flame ? - Brand Envoy Africa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/images-1.jpg\",\"datePublished\":\"2023-05-07T07:09:07+00:00\",\"dateModified\":\"2023-05-23T22:01:04+00:00\",\"description\":\"Acceleration of sales growth and drive franchise profitability at Burger King restaurants in the US are starting to take hold.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/images-1.jpg\",\"contentUrl\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/images-1.jpg\",\"width\":310,\"height\":163,\"caption\":\"burger king\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/burger-king-reclaiming-flame\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Burger King reclaiming the flame ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/\",\"name\":\"Brand Envoy Africa\",\"description\":\"Advertising | Distribution | Consulting\",\"publisher\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/#organization\",\"name\":\"Brand Envoy Africa\",\"url\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brandsenvoy.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/br-logo.png\",\"contentUrl\":\"https:\\\/\\\/brandsenvoy.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/br-logo.png\",\"width\":150,\"height\":150,\"caption\":\"Brand Envoy Africa\"},\"image\":{\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/#\\\/schema\\\/person\\\/a32df4bd1740fc7ee5ddcfec3847dd62\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/682159d9e7078de891b649caf561d312b14c448bc6cc247d22c4055da992ac52?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/682159d9e7078de891b649caf561d312b14c448bc6cc247d22c4055da992ac52?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/682159d9e7078de891b649caf561d312b14c448bc6cc247d22c4055da992ac52?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"description\":\"A content writer with a focus on marketing psychology, brand communication, and consumer behaviour across African markets. He contributes to Brand Envoy Africa\u2019s thought leadership, exploring how brands can build trust, drive engagement, and create culturally relevant narratives in a rapidly evolving digital landscape. His work centres on simplifying complex marketing ideas into practical insights for businesses, entrepreneurs, and growth-focused organisations.\",\"sameAs\":[\"https:\\\/\\\/brandsenvoy.com\"],\"url\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is Burger King reclaiming the flame ? - Brand Envoy Africa","description":"Acceleration of sales growth and drive franchise profitability at Burger King restaurants in the US are starting to take hold.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/","og_locale":"en_US","og_type":"article","og_title":"Is Burger King reclaiming the flame ?","og_description":"Acceleration of sales growth and drive franchise profitability at Burger King restaurants in the US are starting to take hold.","og_url":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/","og_site_name":"Brand Envoy Africa","article_published_time":"2023-05-07T07:09:07+00:00","article_modified_time":"2023-05-23T22:01:04+00:00","og_image":[{"width":310,"height":163,"url":"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/images-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/#article","isPartOf":{"@id":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/"},"author":{"name":"admin","@id":"https:\/\/brandsenvoy.com\/blog\/#\/schema\/person\/a32df4bd1740fc7ee5ddcfec3847dd62"},"headline":"Is Burger King reclaiming the flame ?","datePublished":"2023-05-07T07:09:07+00:00","dateModified":"2023-05-23T22:01:04+00:00","mainEntityOfPage":{"@id":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/"},"wordCount":822,"commentCount":0,"publisher":{"@id":"https:\/\/brandsenvoy.com\/blog\/#organization"},"image":{"@id":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/#primaryimage"},"thumbnailUrl":"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/images-1.jpg","keywords":["burger king"],"articleSection":["Brand News","Food"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/","url":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/","name":"Is Burger King reclaiming the flame ? - Brand Envoy Africa","isPartOf":{"@id":"https:\/\/brandsenvoy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/#primaryimage"},"image":{"@id":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/#primaryimage"},"thumbnailUrl":"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/images-1.jpg","datePublished":"2023-05-07T07:09:07+00:00","dateModified":"2023-05-23T22:01:04+00:00","description":"Acceleration of sales growth and drive franchise profitability at Burger King restaurants in the US are starting to take hold.","breadcrumb":{"@id":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/#primaryimage","url":"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/images-1.jpg","contentUrl":"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/images-1.jpg","width":310,"height":163,"caption":"burger king"},{"@type":"BreadcrumbList","@id":"https:\/\/brandsenvoy.com\/blog\/burger-king-reclaiming-flame\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandsenvoy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Is Burger King reclaiming the flame ?"}]},{"@type":"WebSite","@id":"https:\/\/brandsenvoy.com\/blog\/#website","url":"https:\/\/brandsenvoy.com\/blog\/","name":"Brand Envoy Africa","description":"Advertising | Distribution | Consulting","publisher":{"@id":"https:\/\/brandsenvoy.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandsenvoy.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brandsenvoy.com\/blog\/#organization","name":"Brand Envoy Africa","url":"https:\/\/brandsenvoy.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brandsenvoy.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/brandsenvoy.com\/wp-content\/uploads\/2023\/05\/br-logo.png","contentUrl":"https:\/\/brandsenvoy.com\/wp-content\/uploads\/2023\/05\/br-logo.png","width":150,"height":150,"caption":"Brand Envoy Africa"},"image":{"@id":"https:\/\/brandsenvoy.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/brandsenvoy.com\/blog\/#\/schema\/person\/a32df4bd1740fc7ee5ddcfec3847dd62","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/682159d9e7078de891b649caf561d312b14c448bc6cc247d22c4055da992ac52?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/682159d9e7078de891b649caf561d312b14c448bc6cc247d22c4055da992ac52?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/682159d9e7078de891b649caf561d312b14c448bc6cc247d22c4055da992ac52?s=96&d=mm&r=g","caption":"admin"},"description":"A content writer with a focus on marketing psychology, brand communication, and consumer behaviour across African markets. He contributes to Brand Envoy Africa\u2019s thought leadership, exploring how brands can build trust, drive engagement, and create culturally relevant narratives in a rapidly evolving digital landscape. His work centres on simplifying complex marketing ideas into practical insights for businesses, entrepreneurs, and growth-focused organisations.","sameAs":["https:\/\/brandsenvoy.com"],"url":"https:\/\/brandsenvoy.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/brandsenvoy.com\/blog\/wp-json\/wp\/v2\/posts\/4021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsenvoy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsenvoy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsenvoy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsenvoy.com\/blog\/wp-json\/wp\/v2\/comments?post=4021"}],"version-history":[{"count":0,"href":"https:\/\/brandsenvoy.com\/blog\/wp-json\/wp\/v2\/posts\/4021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsenvoy.com\/blog\/wp-json\/wp\/v2\/media\/5970"}],"wp:attachment":[{"href":"https:\/\/brandsenvoy.com\/blog\/wp-json\/wp\/v2\/media?parent=4021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsenvoy.com\/blog\/wp-json\/wp\/v2\/categories?post=4021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsenvoy.com\/blog\/wp-json\/wp\/v2\/tags?post=4021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}