{"id":4013,"date":"2023-05-07T06:01:23","date_gmt":"2023-05-07T06:01:23","guid":{"rendered":"https:\/\/www.brandsenvoy.com\/?p=4013"},"modified":"2023-05-23T23:05:29","modified_gmt":"2023-05-23T22:05:29","slug":"mind-be-will-jack-dorseys-bluesky-venture-replace-twitter","status":"publish","type":"post","link":"https:\/\/brandsenvoy.com\/blog\/mind-be-will-jack-dorseys-bluesky-venture-replace-twitter\/","title":{"rendered":"Will Jack Dorsey\u2019s “Bluesky” venture replace Twitter?"},"content":{"rendered":"

Bluesky is the newest addition to the world of social media. How big is this new introduction? Could it really replace the bird app?\u00a0<\/strong><\/p>\n

Is the grass greener on the other side? We\u2019re not sure, but the sky is most certainly bluer. It\u2019s been over a year since\u00a0Elon Musk announced his bid to buy Twitter<\/a>, and those who opposed the sale have tried setting up shop on platforms like Mastodon, Substack Notes,\u00a0T2<\/a>\u2026 but none of these\u00a0Twitter alternatives<\/a>\u00a0have really captured lightning in a bottle like Bluesky.<\/p>\n

Bluesky<\/a> remains invite-only in its beta, but as more people get on the site, the hype around it is growing \u2014 though as we know from apps like Clubhouse, the hype might not last forever. In the meantime, Bluesky now has around 50,000 users, but according to estimates from data.ai, the app has been downloaded more than 375,000 times. So many people are trying to get an invite that they\u2019ve started popping up\u00a0for sale<\/a>\u00a0on eBay (we would advise against making that purchase).<\/p>\n

Here we answer the most common questions about Bluesky social:<\/h2>\n

What is Bluesky?<\/h3>\n

Bluesky is a\u00a0decentralized social app<\/a>\u00a0conceptualized by former Twitter CEO Jack Dorsey and developed in parallel with Twitter. The social network has a Twitter-like user interface with algorithmic choice, a federated design and community-specific moderation.<\/p>\n

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Bluesky is using an open source framework built in-house, the\u00a0AT Protocol<\/a>, meaning people outside of the company have transparency into how it is built and what is being developed.<\/p>\n

Dorsey introduced the Bluesky project back in 2019 while he was still Twitter CEO. At the time, he said Twitter would be funding a \u201csmall independent team of up to five open source architects, engineers, and designers,\u201d charged with building a decentralized standard for social media, with the original goal that Twitter would adopt this standard itself. But that was before Elon Musk bought the platform, so as of late 2022, Bluesky is completely divorced from Twitter. Dorsey has even\u00a0used Bluesky<\/a>\u00a0to express his dismay with Musk\u2019s leadership.<\/p>\n