{"id":4010,"date":"2023-05-07T05:54:42","date_gmt":"2023-05-07T05:54:42","guid":{"rendered":"https:\/\/www.brandsenvoy.com\/?p=4010"},"modified":"2023-05-26T06:11:34","modified_gmt":"2023-05-26T05:11:34","slug":"dog-save-the-king-tv-campaign","status":"publish","type":"post","link":"https:\/\/brandsenvoy.com\/blog\/dog-save-the-king-tv-campaign\/","title":{"rendered":"Dog Save the King TV Campaign"},"content":{"rendered":"<p><b>Dog, save the king: the comedian reprises his impersonation of the monarch for a PetSmart Charities campaign encouraging pet lovers to adopt, not shop.<\/b><\/p>\n<p>In a new campaign for PetSmart Charities, comedian Dana Carvey reprises his iconic role on Saturday Night Live as the new King Charles III to implore audiences not to adopt a King Charles Spaniel amid Coronation fever, but instead adopt a shelter dog through PetSmart Charities.<\/p>\n<div id=\"articleContentBlock\" class=\"freewall-content\">\n<p>\u201cShelter dogs are incredibly loving dogs, and they\u2019ll treat you like royalty. Isn\u2019t that right, Linus?\u201d he says in the spot, before exclaiming, \u201cDog, save the king!\u201d<\/p>\n<p>\u201cWith millions of adoptable pets in need of homes, we knew we needed to think big to draw attention to this pressing issue,\u201d PetSmart Charities\u2019 president Aimee Gilbreath said in a statement. \u201cThere are few moments bigger than the coronation of a new king, and there is an urgent need for people with big love and a little extra space in their homes to adopt a new best friend.\u201d<\/p>\n<p>The new spot, which debuts across digital and social today, comes just one day before Coronation day, a regalia-heavy celebration that establishes Charles III as King of the United Kingdom. It will be the first such ceremony on British soil in 70 years.<\/p>\n<p>Carvey is known for playing then-Prince Charles in an SNL skit in 1993, in which he decides to become \u201cthe tampon in the trousers of the woman [he loves]\u201c \u2014 girlfriend Camilla Parker Bowles \u2014 instead of assuming the throne.<\/p>\n<p>The spot was developed by Ryan Reynolds\u2019 creative agency, Maximum Effort.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dog, save the king: the comedian reprises his impersonation of the monarch for a PetSmart Charities campaign encouraging pet lovers to adopt, not shop. In a new campaign for PetSmart Charities, comedian Dana Carvey reprises his iconic role on Saturday Night Live as the new King Charles III to implore audiences not to adopt a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163,162,161],"tags":[164,165],"class_list":["post-4010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns","category-popular-post","category-trends","tag-campaigns","tag-dog-save-the-king"],"featured_image_src":{"landsacpe":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/maxresdefault-1140x445.jpg",1140,445,true],"list":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/maxresdefault-463x348.jpg",463,348,true],"medium":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/maxresdefault-300x169.jpg",300,169,true],"full":["https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2023\/05\/maxresdefault.jpg",1280,720,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.2) - 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