{"id":7731,"date":"2025-05-10T07:08:36","date_gmt":"2025-05-10T06:08:36","guid":{"rendered":"https:\/\/brandsenvoy.com\/?page_id=7731"},"modified":"2025-05-11T16:16:59","modified_gmt":"2025-05-11T15:16:59","slug":"1xbet-africa-brand-activation-campaign","status":"publish","type":"page","link":"https:\/\/brandsenvoy.com\/blog\/case-studies\/1xbet-africa-brand-activation-campaign\/","title":{"rendered":"Offline Marketing Campaign for 1xBet in Africa | Brand Envoy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7731\" class=\"elementor elementor-7731\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e893a72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e893a72\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a949185\" data-id=\"a949185\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f64e6a elementor-widget elementor-widget-image\" data-id=\"4f64e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"294\" height=\"274\" src=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG_20240429_113555_303-e1746975022311.jpg\" class=\"attachment-large size-large wp-image-7755\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ba7514d\" data-id=\"ba7514d\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d479afa elementor-widget elementor-widget-image\" data-id=\"d479afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"789\" src=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250505-WA0002.jpg\" class=\"attachment-large size-large wp-image-7759\" alt=\"\" srcset=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250505-WA0002.jpg 684w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250505-WA0002-640x738.jpg 640w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250505-WA0002-400x461.jpg 400w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250505-WA0002-600x692.jpg 600w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f10c7c0\" data-id=\"f10c7c0\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c163b35 elementor-widget elementor-widget-image\" data-id=\"c163b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1020\" src=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0009-1024x1020.jpg\" class=\"attachment-large size-large wp-image-7763\" alt=\"\" srcset=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0009-1024x1020.jpg 1024w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0009-768x765.jpg 768w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0009-640x638.jpg 640w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0009-400x398.jpg 400w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0009-600x598.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f28617 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f28617\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-093cf14\" data-id=\"093cf14\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-761ded6 elementor-widget elementor-widget-text-editor\" data-id=\"761ded6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><hr \/><h2><strong>Offline Campaign Execution for 1xBet: A Pan-African Brand Activation Success Story<\/strong><\/h2><h3><strong>Description<\/strong><\/h3><p>1xBet, a global sports betting giant, sought to deepen its footprint across Africa by running a series of impactful, on-the-ground marketing activations to drive visibility, customer engagement, and market penetration.<\/p><p>The task? Design and execute an <strong>offline brand activation campaign<\/strong> across key African cities with the objective of strengthening local brand resonance and increasing verified user sign-ups.<\/p><h3><strong>Challenges<\/strong><\/h3><p>Despite being a known name in the digital space, 1xBet required a trusted local partner who understood <strong>Africa\u2019s nuanced markets<\/strong>\u2014from the regulatory environments to consumer behaviour, regional culture, and engagement dynamics. Traditional advertising was cluttered. Betting brands needed more than awareness\u2014they needed trust, local relevance, and street-level visibility.<\/p><p>Another critical challenge was ensuring brand consistency while <a href=\"https:\/\/brandsenvoy.com\/market-research-consult\/\"><strong>localising the activations<\/strong><\/a> to appeal authentically to audiences in countries like Nigeria, Ghana, Kenya, and Cameroon and 3 more African coutries.<\/p><h3><strong>Solutions<\/strong><\/h3><p>Brand Envoy Africa deployed a <strong>multi-layered, pan-African brand activation strategy<\/strong> tailored to deliver high-impact offline presence for 1xBet. Our execution spanned:<\/p><ul><li><p><strong>Experiential Marketing Campaigns<\/strong> (in Lagos, Nairobi, Accra, Douala, and more)<\/p><\/li><li><p><strong>Branded Street Events<\/strong> and <strong>Sports Viewing Centres<\/strong><\/p><\/li><li><p><strong>Merchandising, Banner, and Billboard Branding<\/strong><\/p><\/li><li><p><strong>Local Influencer Appearances<\/strong> and Street Ambassadors to activate player signup&#8217;s<\/p><\/li><li><strong>Data Capture Campaigns<\/strong> integrated with real-time dashboards<\/li><li><p><strong>Market Penetration Intelligence<\/strong> across 7 countries<\/p><\/li><\/ul><p>We also handled all <strong>regulatory logistics<\/strong>, <strong>vendor coordination<\/strong>, and <strong>event operations<\/strong>, ensuring a seamless, on-brand, and measurable campaign execution from start to finish.<\/p><h3><strong>Impact<\/strong><\/h3><p>The campaign delivered:<\/p><ul><li><p><strong>Over 82,000 direct physical impressions<\/strong><\/p><\/li><li><p><strong>41,000+ brand-engaged participants<\/strong> across multiple activations<\/p><\/li><li><p><strong>Regional brand loyalty uplift<\/strong> within tier-2 and tier-3 cities<\/p><\/li><li><p>Massive increase in <strong>foot traffic to registration agents<\/strong><\/p><\/li><li><p>Brand recognition increased by 4<strong>3% across key markets<\/strong><\/p><\/li><\/ul><p>Our work with 1xBet has since become a <strong>blueprint for sports betting offline marketing campaigns in Africa<\/strong>\u2014leveraging hyperlocal knowledge with high-level execution capacity.<\/p><h3><strong>Why International Betting Brands Trust Brand Envoy Africa<\/strong><\/h3><p>Whether you&#8217;re a global betting brand entering Africa or an African sports betting company scaling across borders, <strong>Brand Envoy Africa is your offline campaign partner<\/strong>\u2014from ideation to execution.<\/p><p>We don\u2019t just run activations. <strong>We drive brand connection<\/strong> through insight-driven experiences that convert.<\/p><hr \/><p><strong>Are you a sports betting brand looking to launch or scale physical campaigns across Africa? Let\u2019s talk.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ebb86a\" data-id=\"5ebb86a\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d16a4d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d16a4d4\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c47374\" data-id=\"3c47374\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb9c296 elementor-widget elementor-widget-heading\" data-id=\"bb9c296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NIGERIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36b8b42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36b8b42\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ae2115\" data-id=\"5ae2115\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a48a184 elementor-widget elementor-widget-image\" data-id=\"a48a184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" src=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0007.jpg\" class=\"attachment-large size-large wp-image-7762\" alt=\"\" srcset=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0007.jpg 750w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0007-640x853.jpg 640w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0007-400x533.jpg 400w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0007-600x800.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af022c1\" data-id=\"af022c1\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9439d3c elementor-widget elementor-widget-image\" data-id=\"9439d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"1024\" src=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0000-732x1024.jpg\" class=\"attachment-large size-large wp-image-7764\" alt=\"\" srcset=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0000-732x1024.jpg 732w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0000-640x896.jpg 640w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0000-400x560.jpg 400w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250422-WA0000-600x840.jpg 600w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ee01a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ee01a3\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9101486\" data-id=\"9101486\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a266f6 elementor-widget elementor-widget-heading\" data-id=\"3a266f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GHANA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab3c467 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab3c467\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d852d0e\" data-id=\"d852d0e\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-878a6fe elementor-widget elementor-widget-image\" data-id=\"878a6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"1024\" src=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250508-WA0004-767x1024.jpg\" class=\"attachment-large size-large wp-image-7760\" alt=\"\" srcset=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250508-WA0004-767x1024.jpg 767w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250508-WA0004-640x854.jpg 640w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250508-WA0004-400x534.jpg 400w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250508-WA0004-600x801.jpg 600w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0f520aa\" data-id=\"0f520aa\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe8b32 elementor-widget elementor-widget-image\" data-id=\"1fe8b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250502-WA0009-768x1024.jpg\" class=\"attachment-large size-large wp-image-7754\" alt=\"\" srcset=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250502-WA0009-768x1024.jpg 768w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250502-WA0009-640x853.jpg 640w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250502-WA0009-400x533.jpg 400w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250502-WA0009-600x800.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f565809 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f565809\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc7b4e9\" data-id=\"cc7b4e9\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34ff237 elementor-widget elementor-widget-heading\" data-id=\"34ff237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CAMEROON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2990ee6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2990ee6\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b336b09\" data-id=\"b336b09\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2474e2e elementor-widget elementor-widget-image\" data-id=\"2474e2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250415-WA0009-768x1024.jpg\" class=\"attachment-large size-large wp-image-7753\" alt=\"\" srcset=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250415-WA0009-768x1024.jpg 768w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250415-WA0009-640x853.jpg 640w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250415-WA0009-400x533.jpg 400w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250415-WA0009-600x800.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-75cdbbb\" data-id=\"75cdbbb\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e7cbfd elementor-widget elementor-widget-image\" data-id=\"4e7cbfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250127-WA0001-1024x642.jpg\" class=\"attachment-large size-large wp-image-7756\" alt=\"\" srcset=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250127-WA0001-1024x642.jpg 1024w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250127-WA0001-768x481.jpg 768w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250127-WA0001-640x401.jpg 640w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250127-WA0001-400x251.jpg 400w, https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/IMG-20250127-WA0001-600x376.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cd78a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cd78a4\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51441c7\" data-id=\"51441c7\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc738dc elementor-widget elementor-widget-shortcode\" data-id=\"fc738dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-5159\"><form id=\"wpforms-form-5159\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"5159\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/blog\/wp-json\/wp\/v2\/pages\/7731\" data-token=\"6899b83e5b0dfc8f66a473c0c0be0e75\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-hidden\" id=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-5159-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><fieldset><legend class=\"wpforms-field-label\">Name <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><div class=\"wpforms-field-row wpforms-field-large\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-5159-field_1\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][1][first]\" placeholder=\"First name\" aria-errormessage=\"wpforms-5159-field_1-error\" required><label for=\"wpforms-5159-field_1\" class=\"wpforms-field-sublabel after wpforms-sublabel-hide\">First<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-5159-field_1-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][1][last]\" placeholder=\"Last name\" aria-errormessage=\"wpforms-5159-field_1-last-error\" required><label for=\"wpforms-5159-field_1-last\" class=\"wpforms-field-sublabel after wpforms-sublabel-hide\">Last<\/label><\/div><\/div><\/fieldset><\/div><div id=\"wpforms-5159-field_2-container\" class=\"wpforms-field wpforms-field-layout\" data-field-id=\"2\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-5159-field_2\" aria-hidden=\"false\">Layout<\/label><div class=\"wpforms-field-layout-columns 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class=\"wpforms-field-label\" for=\"wpforms-5159-field_5\">What Is Your Budget? <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><select id=\"wpforms-5159-field_5\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][5]\" required=\"required\"><option value=\"Less than 20k\" >Less than 20k<\/option><option value=\"Up to 50k\" >Up to 50k<\/option><option value=\"Up to 100k\" >Up to 100k<\/option><option value=\"Over 100k\" >Over 100k<\/option><\/select><\/div><\/div><div class=\"wpforms-layout-column wpforms-layout-column-50\"><div id=\"wpforms-5159-field_4-container\" class=\"wpforms-field wpforms-field-select wpforms-field-select-style-classic\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-5159-field_4\">What do You Need?  <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><select id=\"wpforms-5159-field_4\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][4]\" required=\"required\"><option value=\"We want to run a campaign\" >We want to run a campaign<\/option><option value=\"Represent our product in your region\" >Represent our product in your region<\/option><option value=\"Invitation for an interview or invent\" >Invitation for an interview or invent<\/option><option value=\"Consult for us\" >Consult for us<\/option><option value=\"Partnership\" >Partnership<\/option><\/select><div id=\"wpforms-5159-field_4-description\" class=\"wpforms-field-description\"> \u2800\u2800<\/div><\/div><div id=\"wpforms-5159-field_6-container\" class=\"wpforms-field wpforms-field-select wpforms-field-select-style-classic\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-5159-field_6\">What sort of timeframe do you require the campaign within? <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><select id=\"wpforms-5159-field_6\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][6]\" required=\"required\"><option value=\"Within 1 month\" >Within 1 month<\/option><option value=\"Within 3 months\" >Within 3 months<\/option><option value=\"Within 6 months\" >Within 6 months<\/option><\/select><\/div><\/div><\/div><\/div><div id=\"wpforms-5159-field_8-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"8\"><label class=\"wpforms-field-label\" for=\"wpforms-5159-field_8\">Brief Message <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><textarea id=\"wpforms-5159-field_8\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][8]\" aria-errormessage=\"wpforms-5159-field_8-error\" aria-describedby=\"wpforms-5159-field_8-description\" required><\/textarea><div id=\"wpforms-5159-field_8-description\" class=\"wpforms-field-description\">Describe your requirements to enable us direct you to the appropriate department.<\/div><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"5159\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"2\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-5159\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 Offline Campaign Execution for 1xBet: A Pan-African Brand Activation Success Story Description 1xBet, a global sports betting giant, sought to deepen its footprint across Africa by running a series of impactful, on-the-ground marketing activations to drive visibility, customer engagement, and market penetration. The task? Design and execute an offline brand activation campaign across key [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7726,"parent":5710,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7731","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Offline Marketing Campaign for 1xBet in Africa | Brand Envoy - Brand Envoy Africa<\/title>\n<meta name=\"description\" content=\"Discover how Brand Envoy Africa ran a high-impact offline marketing campaign for 1xBet across Africa, driving 82,000+ impressions and brand loyalty\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandsenvoy.com\/blog\/case-studies\/1xbet-africa-brand-activation-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offline Marketing Campaign for 1xBet in Africa | Brand Envoy\" \/>\n<meta property=\"og:description\" content=\"Discover how Brand Envoy Africa ran a high-impact offline marketing campaign for 1xBet across Africa, driving 82,000+ impressions and brand loyalty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandsenvoy.com\/blog\/case-studies\/1xbet-africa-brand-activation-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Envoy Africa\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-11T15:16:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandsenvoy.com\/blog\/wp-content\/uploads\/2025\/05\/Copy-of-bs-e1746831155264.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"531\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/case-studies\\\/1xbet-africa-brand-activation-campaign\\\/\",\"url\":\"https:\\\/\\\/brandsenvoy.com\\\/blog\\\/case-studies\\\/1xbet-africa-brand-activation-campaign\\\/\",\"name\":\"Offline Marketing Campaign for 1xBet in Africa | Brand Envoy - 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